{"id":1453,"date":"2023-05-09T08:09:56","date_gmt":"2023-05-09T08:09:56","guid":{"rendered":"https:\/\/tehnoweb.ro\/?page_id=1453"},"modified":"2023-05-09T08:21:41","modified_gmt":"2023-05-09T08:21:41","slug":"nu-exista-cel-mai-bun-produs","status":"publish","type":"page","link":"https:\/\/tehnoweb.ro\/en\/nu-exista-cel-mai-bun-produs\/","title":{"rendered":"Nu exista cel mai bun produs&#8230;"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1453\" class=\"elementor elementor-1453\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c3b02e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c3b02e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d342da2\" data-id=\"d342da2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f3a91 elementor-widget elementor-widget-heading\" data-id=\"b0f3a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nu exista cel mai bun produs...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1622d elementor-widget elementor-widget-text-editor\" data-id=\"4a1622d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Percep\u021bia produsului este subiectiv\u0103 \u0219i este influen\u021bat\u0103 de marketing. \u00cen fapt, valoarea intern\u0103 a produsului este foarte mic\u0103 \u00een compara\u021bie cu marketingul s\u0103u.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5048e59\" data-id=\"5048e59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af2700 elementor-widget elementor-widget-image\" data-id=\"2af2700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/i0.wp.com\/tehnoweb.ro\/wp-content\/uploads\/2023\/05\/0001-1.jpg?fit=1000%2C1000&amp;ssl=1\" class=\"attachment-full size-full wp-image-1320\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/tehnoweb.ro\/wp-content\/uploads\/2023\/05\/0001-1.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/tehnoweb.ro\/wp-content\/uploads\/2023\/05\/0001-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/tehnoweb.ro\/wp-content\/uploads\/2023\/05\/0001-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tehnoweb.ro\/wp-content\/uploads\/2023\/05\/0001-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1bc0500 e-flex e-con-boxed e-con e-parent\" data-id=\"1bc0500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ee009 elementor-widget elementor-widget-heading\" data-id=\"d3ee009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketingul conteaz\u0103 mai mult dec\u00e2t produsul \u00een sine<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7650c1d elementor-widget elementor-widget-text-editor\" data-id=\"7650c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exist\u0103 o idee comun\u0103 c\u0103 unele produse sunt mai bune dec\u00e2t altele. De exemplu, unele ma\u0219ini sunt considerate a fi mai bune dec\u00e2t celelalte, iar unele produse alimentare sunt considerate a fi mai gustoase dec\u00e2t altele. \u00cens\u0103, de\u0219i unele produse pot fi mai populare dec\u00e2t altele, nu exist\u0103, \u00een realitate, &#8222;cel mai bun produs&#8221;. Percep\u021bia produsului este subiectiv\u0103 \u0219i este influen\u021bat\u0103 de marketing. \u00cen fapt, valoarea intern\u0103 a produsului este foarte mic\u0103 \u00een compara\u021bie cu marketingul s\u0103u.<\/p><p>Mul\u021bi oameni cred c\u0103 un produs care are cel mai bun design, cele mai bune caracteristici sau calitatea cea mai ridicat\u0103 este, automat, cel mai bun produs. Dar, de fapt, ceea ce face ca un produs s\u0103 fie considerat &#8222;cel mai bun&#8221; este, \u00een mare parte, marketingul.<\/p><p>Marketingul este instrumentul care face ca produsul s\u0103 fie cunoscut \u0219i s\u0103 fie v\u00e2ndut. F\u0103r\u0103 marketing, un produs ar r\u0103m\u00e2ne necunoscut \u0219i, \u00een cele din urm\u0103, ar e\u0219ua. Pe de alt\u0103 parte, chiar dac\u0103 un produs nu este cel mai bun din punct de vedere tehnic, marketingul poate face ca acesta s\u0103 fie perceput ca fiind cel mai bun, ceea ce va duce la v\u00e2nz\u0103ri mari \u0219i profit.<\/p><p>Este important s\u0103 \u00een\u021belegem c\u0103 nu exist\u0103 &#8222;cel mai bun produs&#8221;, ci doar produse care sunt promovate \u0219i comercializate cel mai bine. De exemplu, iPhone-urile Apple nu sunt cele mai bune telefoane din lume din punct de vedere tehnic, dar prin intermediul marketingului lor puternic, ele sunt percepute ca fiind cele mai bune \u0219i cele mai populare.<\/p><p>\u00centr-o pia\u021b\u0103 competitiv\u0103, marketingul este mai important dec\u00e2t produsul \u00een sine. Dac\u0103 un produs are un marketing slab, va avea probleme \u00een a-\u0219i g\u0103si un public. Pe de alt\u0103 parte, dac\u0103 un produs are un marketing excelent, va avea succes chiar dac\u0103 nu este cel mai bun din punct de vedere tehnic.<\/p><p>Acest lucru nu \u00eenseamn\u0103 c\u0103 valoarea produsului este complet lipsit\u0103 de importan\u021b\u0103. Este important ca produsul s\u0103 \u00eendeplineasc\u0103 cerin\u021bele de baz\u0103 ale clien\u021bilor \u0219i s\u0103 fie de o calitate acceptabil\u0103. Dar, de\u0219i calitatea \u0219i caracteristicile pot face diferen\u021ba \u00een alegerea unui produs fa\u021b\u0103 de altul, ceea ce face cu adev\u0103rat diferen\u021ba este modul \u00een care este comercializat.<\/p><p>De asemenea, este important s\u0103 \u00een\u021belegem c\u0103 percep\u021bia produsului este subiectiv\u0103 \u0219i poate fi influen\u021bat\u0103 de factori precum brandul, ambalajul, publicitatea \u0219i reputa\u021bia. \u00cen general, oamenii tind s\u0103 cread\u0103 c\u0103 produsele cu pre\u021buri mai mari sunt de calitate superioar\u0103, chiar dac\u0103 acest lucru nu este \u00eentotdeauna adev\u0103rat.<\/p><p>\u00cen plus, marketingul poate fi folosit pentru a schimba percep\u021bia consumatorilor cu privire la un produs. De exemplu, un produs cu o imagine negativ\u0103 poate fi rebranduit \u0219i comercializat \u00eentr-un mod pozitiv, pentru a schimba percep\u021bia consumatorilor.<\/p><p>\u00cen concluzie, marketingul este esen\u021bial pentru succesul unui produs. Nu exist\u0103 &#8222;cel mai bun produs&#8221;, ci doar produse care sunt comercializate cel mai bine. Investi\u021bia \u00een marketing poate fi mult mai important\u0103 dec\u00e2t investi\u021bia \u00een \u00eembun\u0103t\u0103\u021birea produsului. Prin urmare, este important ca \u00eentreprinderile s\u0103 acorde o aten\u021bie special\u0103 marketingului \u0219i s\u0103-l considere ca fiind unul dintre elementele esen\u021biale pentru succesul lor pe pia\u021b\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nu exista cel mai bun produs&#8230; Percep\u021bia produsului este subiectiv\u0103 \u0219i este influen\u021bat\u0103 de marketing. \u00cen fapt, valoarea intern\u0103 a produsului este foarte mic\u0103 \u00een compara\u021bie cu marketingul s\u0103u. Marketingul conteaz\u0103 mai mult dec\u00e2t produsul \u00een sine Exist\u0103 o idee comun\u0103 c\u0103 unele produse sunt mai bune dec\u00e2t altele. De exemplu, unele ma\u0219ini sunt considerate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1453","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PdwL4v-nr","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/pages\/1453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/comments?post=1453"}],"version-history":[{"count":10,"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/pages\/1453\/revisions"}],"predecessor-version":[{"id":1464,"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/pages\/1453\/revisions\/1464"}],"wp:attachment":[{"href":"https:\/\/tehnoweb.ro\/en\/wp-json\/wp\/v2\/media?parent=1453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}