{"id":1590,"date":"2023-06-02T05:16:17","date_gmt":"2023-06-02T05:16:17","guid":{"rendered":"https:\/\/tehnoweb.ro\/?p=1590"},"modified":"2023-06-02T05:37:28","modified_gmt":"2023-06-02T05:37:28","slug":"care-sunt-clientii-care-iti-vor-cumpara-produsele","status":"publish","type":"post","link":"https:\/\/tehnoweb.ro\/en\/care-sunt-clientii-care-iti-vor-cumpara-produsele\/","title":{"rendered":"Care sunt clientii care iti vor cumpara produsele?"},"content":{"rendered":"
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Sa presupunem ca esti un producator local care fabrica produse alimentare sanatoase.\u00a0<\/strong><\/p>

Cine crezi ca sunt clientii tai? Cui si cum te adresezi lor prin marketing?\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clientii afacerii tale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00cen acest articol, vom discuta despre gre\u0219elile comune pe care le fac cei noi \u00een industria alimentara atunci c\u00e2nd vine vorba de v\u00e2nzarea produselor lor. Vom explora o concep\u021bie gre\u0219it\u0103 cheie \u0219i vom oferi informa\u021bii valoroase despre cum s\u0103 vizezi publicul potrivit \u0219i s\u0103 construie\u0219ti rela\u021bii pe termen lung cu clien\u021bii. Evit\u00e2nd aceste gre\u0219eli \u00een v\u00e2nzare, po\u021bi \u00eembun\u0103t\u0103\u021bi succesul t\u0103u ca producator local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Concep\u021bia gre\u0219it\u0103: Vizarea prospec\u021bilor gre\u0219i\u021bi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mul\u021bi \u00eencep\u0103tori fac gre\u0219eala de a se apropia de prospec\u021bi gre\u0219i\u021bi atunci c\u00e2nd v\u00e2nd produsele. Hai s\u0103 explor\u0103m o metafor\u0103 pentru a \u00een\u021belege mai bine aceast\u0103 concep\u021bie gre\u0219it\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Metafora antrenorului personal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imagineaz\u0103-\u021bi c\u0103 e\u0219ti un antrenor personal de fitness cu o sut\u0103 de c\u0103r\u021bi de vizit\u0103, iar scopul t\u0103u este s\u0103 g\u0103se\u0219ti o sut\u0103 de poten\u021biali clien\u021bi. Mai \u00eent\u00e2i, ia \u00een considerare loca\u021bia ta \u021bint\u0103. Ca antrenor personal, te-ai concentra pe eforturile tale \u00een ora\u0219ul sau zona \u00een care activezi, \u00een loc s\u0103 c\u0103l\u0103tore\u0219ti distan\u021be lungi.<\/p>

Acum, g\u00e2nde\u0219te-te la tipul de corp pe care \u00een mod obi\u0219nuit \u021bi-ai \u00eendrepta aten\u021bia. Mul\u021bi antrenori presupun c\u0103 persoanele supraponderale \u0219i care nu sunt in form\u0103 fizica buna, sunt prospec\u021bii ideali. Cu toate acestea, aceasta nu este \u00een totalitate corect. \u00cen timp ce unii indivizi ar putea beneficia cu adev\u0103rat de serviciile tale din motive de s\u0103n\u0103tate sau medicale, majoritatea persoanelor supraponderale nu ar prioritiza sau ar depune efortul necesar pentru antrenamentul de fitness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identificarea prospec\u021bilor potrivi\u021bi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identificarea prospec\u021bilor potrivi\u021bi Deci, pe cine ar trebui s\u0103 \u00eei vizezi ca antrenor personal? Surprinz\u0103tor, cei mai buni prospec\u021bi sunt cei care sunt deja \u00een form\u0103 excelent\u0103. Abord\u00e2nd indivizi care s-au dedicat vizibil men\u021binerii st\u0103rii fizice, po\u021bi identifica poten\u021biali clien\u021bi care valoreaz\u0103 \u0219i prioritizeaza serviciile tale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aplicarea metaforei \u00een vanzarea produselor tale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acum, s\u0103 transpunem aceast\u0103 metafor\u0103 \u00een afacerea ta. Similar scenariului antrenorului personal, mul\u021bi \u00eencep\u0103tori \u00een industrie au tendin\u021ba de a viza persoane care nu inteleg importanta alimentatiei sanatoase, nu apreciaza produsele sanatoase si de aceea nu sunt dispusi sa plateasca pentru ele.<\/p>

Multi incearca sa educe clientii si sa-i faca sa le cumpere produsele. Cu toate acestea, aceast\u0103 abordare duce adesea la respingere \u0219i frustrare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vizarea persoanelor care au grija de sanatatea lor si sunt atenti la ce produse alimentare cumpara<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abord\u00e2ndu-i pe acestia, ai o \u0219ans\u0103 mai mare s\u0103 le vinzi produsele tale chiar daca sunt mai scumpe decat in supermarket \u0219i s\u0103 construie\u0219ti rela\u021bii pe termen lung si sa devina clienti fideli brandului tau.<\/p>

\u00cen loc s\u0103-\u021bi pierzi timpul \u0219i efortul conving\u00e2nd oameni care se uita doar la pret sau la ambalaj cand cumpara un produs alimentar, concentreaz\u0103-te pe aceia care apreciaz\u0103 valoarea unui produs sanatos. Ace\u0219ti poten\u021biali clien\u021bi sunt mai predispu\u0219i s\u0103 cumpere produsele tale \u0219i s\u0103 te recomande altora \u00een viitor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Concluzie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pentru a avea succes \u00een v\u00e2nzarea produselor tale, evit\u0103 gre\u0219eala comun\u0103 de a viza prospec\u021bi gre\u0219i\u021bi. \u00cen schimb, concentreaz\u0103-te pe aceia care deja cumpara produse sanatoase \u0219i \u00een\u021beleg importan\u021ba alimentatiei sanatoase. Prin pozi\u021bionarea ta corespunz\u0103toare \u0219i abordarea corect\u0103 a prospec\u021bilor, po\u021bi \u00eembun\u0103t\u0103\u021bi \u0219ansele de a construi rela\u021bii pe termen lung si de a-i fideliza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sa presupunem ca esti un producator local care fabrica produse alimentare sanatoase.\u00a0 Cine crezi ca sunt clientii tai? Cui si cum te adresezi lor prin marketing?\u00a0 Clientii afacerii tale \u00cen acest articol, vom discuta despre gre\u0219elile comune pe care le fac cei noi \u00een industria alimentara atunci c\u00e2nd vine vorba de v\u00e2nzarea produselor lor. Vom […]<\/p>\n","protected":false},"author":1,"featured_media":1591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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