{"id":1949,"date":"2023-06-13T10:05:03","date_gmt":"2023-06-13T10:05:03","guid":{"rendered":"https:\/\/tehnoweb.ro\/?p=1949"},"modified":"2023-06-13T11:05:58","modified_gmt":"2023-06-13T11:05:58","slug":"procesul-meu-in-cinci-etape-pentru-crearea-unui-plan-de-marketing","status":"publish","type":"post","link":"https:\/\/tehnoweb.ro\/en\/procesul-meu-in-cinci-etape-pentru-crearea-unui-plan-de-marketing\/","title":{"rendered":"My Five-Step Process for Creating a Marketing Plan"},"content":{"rendered":"
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\u00cen acest articol, voi prezenta procesul meu \u00een cinci etape pentru crearea unui plan de marketing \u0219i a unei strategii de marketing pentru a v\u0103 ajuta s\u0103 v\u0103 dezvolta\u021bi afacerea sau chiar s\u0103 \u00eencepe\u021bi una nou\u0103.<\/strong><\/p>

Frumuse\u021bea acestui proces const\u0103 \u00een faptul c\u0103 odat\u0103 ce \u00een\u021belege\u021bi aceste etape, activit\u0103\u021bile dvs. de marketing vor deveni imediat mai eficiente \u0219i mult mai profitabile. Ve\u021bi putea \u00eenlocui sentimentele de stres \u0219i confuzie cu \u00eencredere, claritate \u0219i rezultate pentru c\u0103, \u00een realitate, principiile de marketing sunt acelea\u0219i pentru toat\u0103 lumea.<\/strong> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Singurul lucru care se schimb\u0103 este modul \u00een care le aplica\u021bi afacerii, pie\u021bei sau industriei dvs. unice.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deci, hai s\u0103 v\u0103 ar\u0103t cum se face!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketingul este elementul cel mai important pentru succesul unei afaceri, deoarece rolul marketingului este de a aduce clien\u021bi noi, iar f\u0103r\u0103 clien\u021bi nu exist\u0103 afacere.<\/span><\/p>

Dar recunosc, marketingul este, de asemenea, unul dintre cele mai confuze subiecte, cu at\u00e2t de multe strategii, instrumente, tactici \u0219i sfaturi, f\u0103r\u0103 s\u0103 mai men\u021bion\u0103m algoritmii \u00een continu\u0103 schimbare de pe platformele de socializare.<\/span><\/p>

Cu toate acestea, \u00een realitate, marketingul nu este at\u00e2t de complicat pe c\u00e2t pare \u0219i nu trebuie s\u0103 fie. <\/span><\/p>

A\u0219adar, ceea ce voi face pentru dumneavoastr\u0103 ast\u0103zi este s\u0103 v\u0103 dezv\u0103lui \u00een detaliu un plan de marketing complet, o campanie sau o strategie pentru a v\u0103 ar\u0103ta toate componentele, considera\u021biile \u0219i elementele care trebuie luate \u00een considerare pentru a construi o marc\u0103 puternic\u0103 \u0219i o strategie solid\u0103 de dezvoltare a afacerii.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Produsul\/Oferta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cheia este s\u0103 fi\u021bi clar cu privire la ceea ce vinde\u021bi \u0219i la toate componentele produsului: ceea ce \u00eel face interesant, ceea ce \u00eel face unic, ceea ce \u00eel diferen\u021biaz\u0103 \u0219i care este propunerea de v\u00e2nzare unic\u0103 sau USP.<\/span><\/p>

Odat\u0103 ce ave\u021bi modelul definit, urm\u0103torul element crucial este pia\u021ba.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Market\/Customer Avatar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pia\u021ba este at\u00e2t de important\u0103 \u00eenc\u00e2t este \u00eencorporat\u0103 chiar \u00een cuv\u00e2ntul „marketing” \u00een sine. Acum, \u00een acest exemplu, voi men\u021bine lucrurile inten\u021bionat generale.\u00a0<\/span><\/p>

S\u0103 presupunem c\u0103 ne adres\u0103m proprietarilor de afaceri, at\u00e2t b\u0103rba\u021bi, c\u00e2t \u0219i femei, cu v\u00e2rste cuprinse \u00eentre 28 \u0219i 44 de ani. Cu toate acestea, \u00een cazul dvs., ar trebui s\u0103 fi\u021bi c\u00e2t mai specific posibil, acoperind trei domenii diferite: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. detalii demografice precum v\u00e2rsta, genul, venitul \u0219i ocupa\u021bia unei persoane;\u00a0<\/strong><\/li>
  2. detalii geografice precum ora\u0219ul sau \u021bara \u00een care locuiesc;<\/strong><\/li>
  3. detalii psihologice precum interesele, valorile \u0219i comportamentele lor.<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Atunci c\u00e2nd le combina\u021bi pe toate, ob\u021bine\u021bi un avatar ideal al clien\u021bilor sau ICA (Ideal Customer Avatar), iar cu c\u00e2t pute\u021bi identifica mai bine pia\u021ba dvs., cu at\u00e2t mai eficient va fi tot marketingul dvs. viitor<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Dup\u0103 ce v-a\u021bi \u00een\u021beles pia\u021ba \u0219i v-a\u021bi definit clien\u021bii ideali, este timpul s\u0103 merge\u021bi la etapa urm\u0103toare: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Cheia pentru a crea mesaje cu o rat\u0103 ridicat\u0103 de conversie pentru marketingul dvs. const\u0103 \u00een \u00een\u021belegerea a dou\u0103 lucruri diferite: <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Problemele(necazurile) avatarului de client.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Necazurile sunt toate lucrurile de care \u00eencearc\u0103 s\u0103 scape, temerile, durerile, problemele \u0219i frustr\u0103rile lor, toate situa\u021biile de co\u0219mar cu care se confrunt\u0103 \u00een prezent. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Miracolele(speran\u021bele) avatarului de client.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Miracolele, pe de alt\u0103 parte, reprezint\u0103 exact opusul: dorin\u021bele, visele, obiectivele, aspira\u021biile \u0219i dorin\u021bele lor, tot ceea ce \u00eencearc\u0103 s\u0103 ob\u021bin\u0103.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Mesajul dvs. ar trebui s\u0103 eviden\u021bieze necazurile \u0219i miracolele lor \u0219i ar trebui s\u0103 pozi\u021bioneze afacerea dvs., oferta dvs., produsul sau serviciul ca solu\u021bia, ca puntea care \u00eei ajut\u0103 s\u0103 scape de necazurile lor \u0219i s\u0103 se apropie de miracolele lor.<\/span><\/p>

    Cum anume cream mesajul? Cum s\u0103 g\u0103sim un slogan sau un c\u00e2rlig care s\u0103-l fac\u0103 atractiv \u0219i dorit de pia\u021ba la care \u00eencerc\u0103m s\u0103 atragem aten\u021bia?<\/span><\/p>

    Vezi in articolul acesta…<\/strong><\/em><\/span><\/a><\/p>

    Dup\u0103 ce v-a\u021bi terminat mesajul, este timpul s\u0103 trecem la urm\u0103torul M<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Media reprezint\u0103 platformele \u0219i canalele pe care le ve\u021bi folosi pentru a v\u0103 promova produsul\/oferta \u0219i pentru a ajunge la clien\u021bii dvs. ideali.<\/span><\/p>

    Dar nu toate platformele de socializare sunt potrivite pentru toat\u0103 lumea, iar acesta este unul dintre cele mai frecvente motive pentru care v\u0103d antreprenori \u0219i proprietari de afaceri arunc\u00e2nd bani \u00een aer \u0219i neob\u021bin\u00e2nd rezultatele dorite.<\/span><\/p>

    Ceea ce trebuie s\u0103 face\u021bi este s\u0103 merge\u021bi acolo unde avatarul clientului dvs. ideal este prezent \u0219i activ online. Afla\u021bi unde sunt ace\u0219tia prin alinierea utiliz\u0103rii demografice actuale a platformelor de socializare cu caracteristicile avatarului dvs. ideal al clientului. <\/span><\/p>

    G\u0103si\u021bi o potrivire \u0219i gata. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Cum afla\u021bi unde sunt clien\u021bii dvs. prezen\u021bi \u0219i activi online? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Din fericire este simplu.<\/strong><\/p>

    Merge\u021bi pe Google \u0219i s\u0103 tasta\u021bi „utilizare social media” sau „demografie social media”, iar aceasta v\u0103 va ar\u0103ta destul de clar intervalul de v\u00e2rste, genul \u0219i tipurile de persoane care folosesc diferite platforme de socializare.<\/span><\/p>

    \u0218i din nou, g\u0103si\u021bi suprapunerea \u00eentre clien\u021bii dvs. \u0219i diferitele site-uri de socializare \u0219i alege\u021bi cele mai potrivite pentru dvs.<\/span><\/p>

    \u00cen mod obi\u0219nuit, se reduce la unul dintre cei patru juc\u0103tori importan\u021bi: <\/span><\/p>

    Facebook, Instagram, YouTube sau LinkedIn.<\/strong> <\/span><\/p>

    Realitatea este c\u0103 indiferent pe cine \u00eencerca\u021bi s\u0103 servi\u021bi, probabil c\u0103 sunt pe una dintre aceste patru platforme, dac\u0103 nu pe mai multe. \u00cen exemplul nostru, orientarea c\u0103tre proprietarii de afaceri cu v\u00e2rste cuprinse \u00eentre 28 \u0219i 44 de ani deschide c\u00e2teva oportunit\u0103\u021bi diferite.<\/span><\/p>

    Unul ar fi YouTube, destul de evident, dar al doilea ar fi probabil Facebook \u0219i, poten\u021bial, LinkedIn, \u00een special dac\u0103 ne adres\u0103m proprietarilor de afaceri mai mari sau proprietarilor de afaceri care au indicat clar acest lucru \u00een profilurile lor. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Odat\u0103 ce a\u021bi terminat cu media, este timpul s\u0103 trece\u021bi la ultima etap\u0103<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The machine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Ma\u0219ina este un termen tehnic pentru „p\u00e2lnia de marketing”, care este un alt termen tehnic pentru „c\u0103l\u0103toria clientului”, care reprezint\u0103 \u00een esen\u021b\u0103 procesul prin care cineva trece de la a nu \u0219ti cine sunte\u021bi la a v\u0103 cunoa\u0219te, a v\u0103 pl\u0103cea, a v\u0103 \u00eencrede \u0219i \u00een cele din urm\u0103 a cump\u0103ra de la dvs. \u0219i a le spune tuturor cuno\u0219tin\u021belor lor c\u00e2t de grozav sunte\u021bi.<\/span><\/p>

    Exist\u0103 mai multe tipuri de p\u00e2lnii de marketing pe care le pute\u021bi utiliza:<\/span><\/p>

    Pute\u021bi folosi anun\u021buri pe Facebook c\u0103tre o pagin\u0103 de destina\u021bi<\/strong>e, <\/span><\/p>

    Pute\u021bi folosi anun\u021buri pe Instagram c\u0103tre un webinar<\/strong>, <\/span><\/p>

    Pute\u021bi utiliza videoclipuri organice pe YouTube c\u0103tre o pagin\u0103 de v\u00e2nz\u0103r<\/strong>i sau c\u0103tre un apel \u0219i a\u0219a mai departe. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Dar v\u0103 prezint aici unul care func\u021bioneaz\u0103 destul de bine pentru majoritatea companiilor.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. \u00cencepem cu traficul, unde g\u0103sim cea mai bun\u0103 potrivire \u00eentre pia\u021ba \u021bint\u0103(clien\u021bii ideali) \u0219i locul \u00een care ace\u0219tia sunt prezen\u021bi \u0219i activi online.\u00a0<\/strong><\/em><\/li>
    2. Lu\u0103m acel trafic \u0219i \u00eei direc\u021bion\u0103m c\u0103tre o pagin\u0103 de destina\u021bie, oferindu-le o desc\u0103rcare gratuit\u0103 sau un cadou.\u00a0<\/strong><\/em><\/li>
    3. O livr\u0103m \u00een schimbul informa\u021biilor de contact ale unui client, de obicei doar adresa lor de email, dar poate fi \u0219i numele \u0219i adresa de email<\/strong><\/em><\/li>
    4. Apoi facem follow-up prin email marketing, f\u0103c\u00e2nd mai multe oferte, oferind mai mult\u0103 valoare, continu\u00e2nd s\u0103-i atingem p\u00e2n\u0103 \u00een punctul \u00een care sunt preg\u0103ti\u021bi s\u0103 cumpere.<\/strong> <\/span><\/em><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      De c\u00e2te ori trebuie s\u0103-i atingem?<\/span><\/p>

      Vezi articolul acesta…<\/strong><\/em><\/a><\/span><\/p>

      Sun\u0103 simplu \u0219i este, dar este \u0219i extrem de eficient \u0219i este funnelul meu de marketing cel mai eficient, pe care \u00eel folosesc.\u00a0<\/span><\/p>

      Este clasic \u0219i a func\u021bionat \u0219i func\u021bioneaz\u0103 pentru clien\u021bi din diferite pie\u021be, afaceri \u0219i industrii. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      \u00cen acest articol, voi prezenta procesul meu \u00een cinci etape pentru crearea unui plan de marketing \u0219i a unei strategii de marketing pentru a v\u0103 ajuta s\u0103 v\u0103 dezvolta\u021bi afacerea sau chiar s\u0103 \u00eencepe\u021bi una nou\u0103. Frumuse\u021bea acestui proces const\u0103 \u00een faptul c\u0103 odat\u0103 ce \u00een\u021belege\u021bi aceste etape, activit\u0103\u021bile dvs. de marketing vor deveni imediat […]<\/p>\n","protected":false},"author":1,"featured_media":1950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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