{"id":2053,"date":"2023-06-15T14:18:07","date_gmt":"2023-06-15T14:18:07","guid":{"rendered":"https:\/\/tehnoweb.ro\/?p=2053"},"modified":"2023-06-15T14:22:59","modified_gmt":"2023-06-15T14:22:59","slug":"principiul-consensului-social-in-marketing-cum-este-aplicat-in-strategiile-de-vanzari","status":"publish","type":"post","link":"https:\/\/tehnoweb.ro\/en\/principiul-consensului-social-in-marketing-cum-este-aplicat-in-strategiile-de-vanzari\/","title":{"rendered":"The Principle of Social Consensus in Marketing: How It's Applied in Sales Strategies"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2053\" class=\"elementor elementor-2053\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4456cd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4456cd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-006bbfe\" data-id=\"006bbfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa2c0a elementor-widget elementor-widget-text-editor\" data-id=\"1aa2c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consensul social reprezint\u0103 unul dintre principiile psihologice fundamentale care influen\u021beaz\u0103 comportamentul uman. Oamenii au tendin\u021ba de a se orienta \u0219i de a lua decizii \u00een func\u021bie de ac\u021biunile \u0219i opiniile celorlal\u021bi din jurul lor.<\/p><p>\u00cen marketing, acest principiu este folosit pentru a influen\u021ba deciziile de cump\u0103rare ale clien\u021bilor, cre\u00e2nd impresia c\u0103 un produs sau serviciu este popular sau sus\u021binut de mul\u021bi al\u021bii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483fb2c elementor-widget elementor-widget-heading\" data-id=\"483fb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cum func\u021bioneaz\u0103 principiul consensului social?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db77d18 elementor-widget elementor-widget-text-editor\" data-id=\"db77d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Principiul consensului social se bazeaz\u0103 pe teoria conformit\u0103\u021bii sociale \u0219i are la baz\u0103 ideea c\u0103 oamenii tind s\u0103 se comporte \u00een mod similar cu ceilal\u021bi \u00een situa\u021bii incerte sau ambigue.<\/p><p>Ei consider\u0103 c\u0103 ac\u021biunile \u0219i opiniile celorlal\u021bi sunt indicatori relevan\u021bi pentru a lua decizii.<\/p><p>\u00cen marketing, acest principiu poate fi aplicat prin prezentarea informa\u021biilor legate de popularitatea, recomand\u0103rile sau aprob\u0103rile altor clien\u021bi. Prin eviden\u021bierea feedback-ului pozitiv, a num\u0103rului mare de clien\u021bi sau a recenziilor favorabile, marketerii pot crea o impresie de consens social, determin\u00e2nd astfel clien\u021bii s\u0103 perceap\u0103 produsul sau serviciul ca fiind fiabil, de \u00eenalt\u0103 calitate \u0219i demn de achizi\u021bionat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccb032 elementor-widget elementor-widget-heading\" data-id=\"cccb032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemple de aplicare a principiului consensului social \u00een marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae8640 elementor-widget elementor-widget-text-editor\" data-id=\"eae8640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iat\u0103 c\u00e2teva exemple concrete de cum este aplicat principiul consensului social \u00een strategiile de marketing, conform c\u0103r\u021bii &#8222;Influen\u021ba: Psihologia persuasiunii&#8221; a lui Robert Cialdini:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f11f7d elementor-widget elementor-widget-text-editor\" data-id=\"5f11f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Recenzii \u0219i testimoniale<\/strong>: Prezentarea recenziilor pozitive ale clien\u021bilor sau a testimonialelor lor este o tactic\u0103 eficient\u0103 de a utiliza principiul consensului social. Atunci c\u00e2nd un poten\u021bial client vede c\u0103 mul\u021bi al\u021bi oameni au avut o experien\u021b\u0103 pozitiv\u0103 cu un produs sau serviciu, este mai probabil s\u0103 aib\u0103 \u00eencredere \u0219i s\u0103 achizi\u021bioneze \u0219i el respectivul produs sau serviciu.<\/li><li><strong>Num\u0103rul de v\u00e2nz\u0103ri sau de utilizatori:<\/strong> O alt\u0103 modalitate de a aplica principiul consensului social este prin eviden\u021bierea num\u0103rului mare de v\u00e2nz\u0103ri realizate sau de utilizatori ai unui produs sau serviciu. Acest lucru sugereaz\u0103 c\u0103 mul\u021bi oameni au ales deja acel produs sau serviciu, ceea ce poate influen\u021ba decizia clien\u021bilor poten\u021biali de a achizi\u021biona \u0219i ei acel produs sau serviciu.<\/li><li><strong>Autoritate \u0219i influenceri:<\/strong> C\u00e2nd o persoan\u0103 sau o entitate cu autoritate sau influen\u021b\u0103 recomand\u0103 un anumit produs sau serviciu, acest lucru poate crea un efect puternic de consens social. Oamenii tind s\u0103 aib\u0103 \u00eencredere \u00een recomand\u0103rile \u0219i opiniile exper\u021bilor sau influencerilor, \u0219i pot fi mai predispu\u0219i s\u0103 achizi\u021bioneze produsul sau serviciul recomandat.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2041b77 elementor-widget elementor-widget-heading\" data-id=\"2041b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concluzie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542eeb3 elementor-widget elementor-widget-text-editor\" data-id=\"542eeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Principiul consensului social reprezint\u0103 o tactic\u0103 eficient\u0103 pentru marketeri de a influen\u021ba comportamentul de cump\u0103rare al clien\u021bilor.<\/p><p>Prin prezentarea informa\u021biilor legate de popularitatea, recomand\u0103rile sau aprob\u0103rile altor clien\u021bi, marketerii pot crea o impresie de consens social, determin\u00e2nd clien\u021bii s\u0103 perceap\u0103 produsul sau serviciul ca fiind demn de \u00eencredere \u0219i de achizi\u021bionat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4857d4 elementor-widget elementor-widget-text-editor\" data-id=\"c4857d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este important ca marketerii s\u0103 fie autentici \u0219i s\u0103 ofere dovezi reale ale consensului social pentru a men\u021bine \u00eencrederea clien\u021bilor.<\/p><p>Utilizarea principiului consensului social \u00eentr-un mod etic \u0219i transparent poate contribui la cre\u0219terea v\u00e2nz\u0103rilor \u0219i la construirea unei imagini pozitive a brandului \u00een mintea consumatorilor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Consensul social reprezint\u0103 unul dintre principiile psihologice fundamentale care influen\u021beaz\u0103 comportamentul uman. Oamenii au tendin\u021ba de a se orienta \u0219i de a lua decizii \u00een func\u021bie de ac\u021biunile \u0219i opiniile celorlal\u021bi din jurul lor. \u00cen marketing, acest principiu este folosit pentru a influen\u021ba deciziile de cump\u0103rare ale clien\u021bilor, cre\u00e2nd impresia c\u0103 un produs sau serviciu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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