Test marketing

These campaigns are called "pay per click" because you only pay when someone clicks on your ad and lands on your website. Otherwise, you won't pay anything.

To create a PPC campaign, you need to create relevant ads for keywords that are relevant to your business. These ads are then displayed in Google search results when someone searches for one of your keywords.

When a user clicks on your ad, they will be directed to your website, and you will pay a certain amount of money for that click. The cost per click can vary depending on the competitiveness of the keywords and your industry. In a PPC campaign, you have control over your budget and can set a maximum bid for each keyword. This allows you to manage your spending and optimize your campaign based on your goals and budget.

(for example, infographics, podcasts, videos) relevant to the industry in which the company operates are not posted randomly like cats or kittens.

For example, there are paid advertising campaigns with ads on platforms like Facebook, YouTube, or Instagram.

For example, your business offers rewards in the form of loyalty points, cashback, discounts, free products, or other benefits to incentivize customer loyalty.

SEO (Search Engine Optimization) is the process of optimizing a website and its content to improve its ranking in search engines such as Google, Bing, or Yahoo. The primary goal of SEO is to generate organic (free) traffic and increase the visibility of the website on search engine results pages.
There are different SEO techniques, which include:
Keyword optimization, link building, meta title and description optimization, website optimization.

A keyword is what a potential client searches for on a search engine. It can be a single word, multiple words, or a phrase.

A set of techniques and tools used to monitor and evaluate what is being said about your business online and to manage your online reputation. For example: analyzing customer feedback (both positive and negative), managing reviews, identifying issues and trends.

Keywords are terms or phrases that are relevant to a company's products or services. They are used in online marketing strategies to help with search engine optimization (SEO) and to assist users in finding the company's website in their searches.

for example Google Analytics or Hotjar

For example, if a company produces skincare products, the target audience may be women between the ages of 25 and 40 who are interested in natural products and have a medium to high income. By defining this target market, the company can develop advertisements that specifically target these individuals, create products that cater to their needs and preferences, and ultimately increase sales and customer satisfaction.

And it is used for marketing campaigns and to provide them with exclusive information and promotions.

The purpose of this strategy is to persuade visitors to take a specific desired action on the website, such as contacting, making a purchase, subscribing to a newsletter, and so on.

For example, exhibitions or webinars are utilized as part of the marketing strategy through events.

For example, automated emails or retargeting campaigns are implemented through the marketing automation system.